小程序網站開發-「小程序開發成功案例」

admin 小程序開發 2019-08-20 17:11 0
  微信小程序網站開發
 
 小程序網站開發有哪些優點 
 
 微信小程序現在已經是非常的火爆,很多企業商家個人都開發了自己的微信小程序,小程序開發到底給你們帶來哪些方面的好處呢,下面小程序開發公司深圳邏輯思維軟件給大家分享一下。
 第一,小程序使用方便:對用戶使用上來說,小程序使用起來非常的方便,只需要打開微信就可以,即用即走。不需要下載任務程序就可以方便使用,還要占用手機內存空間的APP用戶體驗要好很多。
 第二,“速度快” 小程序主要的樣式代碼都封裝在微信小程序里面,所以打開速度比普通的H5要快,接近原生APP。
 第三,“功能強” 小程序網站開發可以調用比H5更多的手機系統功能來進行開發,例如GPS定位、錄音、拍視頻、重力感應等,能開發更豐富的使用場景。
 第四,“成本低”  微信小程序的運行速度跟APP差不多,也能做出很多H5不做到的功能,開發成本跟H5差不多,相對來說開發成本比APP要低。
 第五、“利于營銷” 微信成立搜索應用部,支持社交搜索、應用搜索、內容搜索,小程序通過精準搜索,模糊搜索,關聯詞搜索,讓全國微信用戶通過小程序名字直找到你一家,也就是說小程序名字是唯一性,一旦注冊別人就注冊不了,你將代表整個行業。小程序SEO優化,每個小程序可以設置10個關鍵詞,搜索關鍵詞就可以找到企業的小程序,一款可以鎖定精準客戶的移動應用,小程序網站開發讓陌生客戶通過搜索關鍵詞輕易的看到你。
 
 微信小程序開發成功案例
 
 小程序開發
 
 小程序開發成功案例一:  肯德基
 
 肯德基作為第一個將線上點餐功能通過小程序實現的商家之一,“肯德基+”有類似于其自助訂餐的app和微信公號,從餐廳迅速定位、自助點餐、下單支付、到取餐全過程,為消費者提供了便捷;同時,還融合了“肯德基會員活動” CRM方面的功能(k金商城和卡包),提供優惠活動、周邊等內容和wow卡包中的積分、卡券等功能,較跳出到卡包中再消費方便很多,縮短了服務路徑。提供消費全程的閉環服務,從點餐服務到CRM,在小程序中實現社交、分享、消費、忠誠度等多種功能。
 
 可以說,肯德基+承擔了多重功能,將消費者圈在該小程序中,為他們提供的服務并非像app那么周全,但是更輕便的肯德基+,已經足以覆蓋平日的日常所需,提升用戶忠誠度,同時,肯德基+還綁定了微信公眾號,可與內容平臺相鏈接,增加肯德基在移動端,無論是內容、消費、互動等多方面的出現率。
 
 KFC:
 
 KFC is one of the first merchants to realize the online ordering function through small programs. "KFC +" has an app similar to its self-service ordering and WeChat official number, which provides convenience for consumers from the restaurant's rapid positioning, self-service ordering, ordering and payment to the whole process of meal taking. At the same time, it also integrates the CRM functions of "KFC member activities" (k gold mall and card package), and provides preferential activities, peripheral contents and wow card package functions such as points and card coupons, which is much more convenient than jumping into the card package for consumption and shortening the service path. We provide closed-loop service for the whole process of consumption, from ordering service to CRM, realizing various functions such as social contact, sharing, consumption and loyalty in a small program., so to speak, KFC + bear the function of multiple, consumers will of in this small program。
 
 providing them with the service is not as comprehensive as the app, but lighter KFC +, was enough to cover daily needs, improve customer loyalty, at the same time, the KFC + also binding WeChat public, can be linked with content platform, increase the KFC in the mobile terminal, whether in content, rate of consumption, the emergence of the interactive aspects.
 
  小程序開發公司
 
 小程序開發成功案例二: 星巴克用星說 
 
 不同于星巴克消費導向的App,這款小程序著眼于微信社交禮品,與其它的渠道嚴格區分開。社交禮品,正符合消費者在移動端便捷送禮社交的訴求,該場景也和星巴克產品本身具有極高的相關性。用戶可在該小程序中選擇主題、卡面、產品,進行自定義搭配,在小程序中迅速完成選禮物、支付、贈送的全過程,而收到禮品的用戶也可在小程序中查看到適用門店,或點擊“我也要送”,參與到送禮中。著力打造社交禮品的功能,星巴克稱為表達心意的常備選擇,貼合產品應用場景的同時,滿足消費者個性化訴求。
 
 星巴克用星說還可直接鏈接到公眾號,了解更多品牌信息,對品牌信息長期追蹤。由于其便捷且無需單獨下載,反倒幫助星巴克吸引了更多消費者,所觸達更廣的客戶群。
 
 Starbucks USES the star to say:
 
 Unlike starbucks' consumer-oriented App, this little App focuses on WeChat social gifts and is strictly separate from other channels. Social gifts are in line with consumers' demands for convenient social gift-giving on mobile terminals. This scene is also highly relevant to starbucks products. The user can choose the theme, card face, product, custom collocation, in the small program quickly complete the whole process of gift selection, payment, gift, and the user who received the gift can also check the applicable store in the small program, or click "I also want to send" to participate in the gift. Starbucks strives to create the function of social gifts,
 
 which is called the frequent choice to express the mind. It fits the application scene of products and at the same time meets the personalized demands of consumers.Starbucks can also directly link to the official account to learn more about the brand information and track the brand information for a long time. The convenience and lack of individual downloads has helped starbucks attract more customers and reach a wider customer base.
 
 小程序開發案例
 
 小程序開發成功案例三: 麥當勞 
 
 區別于麥當勞旗下app訂餐和店內訂餐機,這款i麥當勞專攻積分:消費者在選擇人工結賬時,出示小程序中的會員信息,從而獲取積分,并兌換商品。
 
 麥當勞的會員和App訂餐嚴格區分開,只有麥享會會員在人工柜臺通過掃碼槍進行手機埋單后,才能獲得積分,這一方面,為線下門店引流,提高了客戶留存,另一方面,與App、公眾號、網站等渠道形成了差異化的互補,各自承擔不同的功能;另外,為了使得活動形式更有吸引力,還刺激消費者進店揭曉麥當勞準備的神秘禮品,為他們不斷提供驚喜,增加與消費者的互動。和線下聯動,讓更多人走進餐廳,基于此目的設置兌換規則,扮演為門店引流的特殊角色。
 
 McDonald's:
 
 Different from McDonald's app ordering and in-store ordering machines, McDonald's focuses on points: when consumers choose to check out manually, they will present their membership information in the applet, so as to obtain points and exchange products.
 
 McDonald's members and App I order strictly separate, only the wheat will enjoy member in artificial counter sweep through code gun, after cell phone bill to get points, which on the other hand, for the offline stores drainage, improved customer retention, on the other hand, the channels with the App, the public number, web site formed complementary differentiation, assume their respective different functions; In addition, in order to make the form of activities more attractive, but also stimulate consumers into the store to reveal the mystery gift prepared by McDonald's, to provide them with surprises and increase the interaction with consumers. Through offline linkage, more people can walk into the restaurant. For this purpose, exchange rules can be set to play a special role in attracting customers.
 
 以上就是小程序網站開發-「小程序開發成功案例」全文,希望對大家有所幫助!

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